There are many great works of art around the world, but not all of them can be shipped to local galleries and museums. The Great Sphinx in Egypt is just one example. It will never leave the plateau where it resides in Egypt. It is far too large to be packed, even if it were dismantled. For this reason, people must go to Egypt if they wish to view this art wonder of the ancient world.
Tourism has been popular for thousands of years. There have always been people who wanted to see exotic countries that were different from their homelands. Travel agents have always been willing to help people find their way around the world for a fee. Art tourism has become a popular reason to travel these days. People want to see great works of art on a convenient schedule that includes hotels, travel and other perks.
Traveling to view artistic marvels is quite easy in the modern world. Planes, trains and ships all move people across continents and oceans. The work of many travel agents is in promotional markets such as art tourism. They select famous works of art and create packages for tourists. They then market them to the people most likely to book this type of tour. The modern science of demographics makes marketing to potential customers more direct and less expensive than traditional blanket marketing.
The modern online world has had a great impact on the work of travel agents. Many people book their own hotels and flights directly online. Creating packages such as art tours has been a good business for travel agents around the world. The packages they create contain discounts and special deals for their customers. Sales of these types of tours have continued to rise as income and leisure time increase. These packages, creatively marketed online, have been a saving grace for many travel agencies.